The town combines traditional seaside charm with stunning geological landscapes, featuring a beautiful sandy beach, a historic pier, and proximity to remarkable natural formations like Old Harry Rocks. Its Victorian architecture and well-preserved seafront create a nostalgic atmosphere that attracts tourists and holiday-makers.
The town is a gateway to exploring the Jurassic Coast, offering boat trips, fossil hunting opportunities, and access to spectacular coastal walks. The Swanage Railway, a heritage steam railway, provides a unique attraction that allows visitors to experience a journey through the beautiful Dorset countryside, connecting the town to Corfe Castle and offering a glimpse into the region’s transportation history.